Learn SEO Free by reading from reliable sources – like this one! If you want to become an SEO expert, read on.
There are many ways to promote your site. You can go the expensive way through television and radio advertising or settle for the low cost advertising such as online advertising. Online advertising has become a popular method of advertising through the recent years because of its fast and cost-effective results. It can quickly reach your intended market and can attract customers very fast.
Online advertising or internet marketing comes in many forms. You can promote your business through Display Advertising, Social Media Marketing, Email Marketing, Affiliate Marketing and Search Engine Marketing. Social Media Marketing is increasingly becoming a favorite of many advertisers these days because of Face book and Twitter. These networking sites can give you great benefits if used properly.
Though Social Media Marketing is very effective, search is still the king. The best way to promote your business and your products is still through the search engines. Search Engine Optimization is still the preferred method by millions of websites, publishers and online businesses as a way to promote and advertise their products and businesses.
Search Engine Optimization is the process of making your site visible to your potential customers. It is a method of making your site easily found by various search engine users. You make use of Search Engine Optimization to make your site accessible and help your potential customers quickly see you.
Search Engine Optimization can give you great and long term benefits. You can enjoy increased visibility, high return on investment, long term position and you can reach a global audience. But how do you optimize your site?
Learn SEO Free! This article will show you how to get the most out of Search Engine Optimization.
1. Your website must have great content – Great content rules. Produce content in your website that is worth viewing. And be sure to frequently update the contents of your web. Search engines work by sending “spiders” or “crawlers” into your site. And one of the things they look for is the content such as the story text, navigations, links and title pages. Good content and a search engine friendly websites are more popular to spiders as well as to search engine users. And the more frequently you update your site, the more these spiders will visit and index your site.
2. Get links – For you to do well in search engines, you must get links. Get as many as links as you can get because the more links that you have the more frequent that you will be crawled. Get links from other sites or manage to exchange links. But you have to be careful with your links. Make sure that you exchange links with sites that can help you grow and that you have a content that is worth linking to on your site.
3. Right keyword and keyword density – Choosing the right keyword that will identify your website is very important. Right keywords will allow you to reach your targeted audience and will give you one step ahead of your competitors. And provided that you already have the right keyword, how many times you will use your keywords comes next. The rule is that you should not use your keyword more than 5% of the total copy per page.
4. Relevance and Ease – Relevance and ease is a paramount consideration when creating your website. The website title and the heading tags must be relevant to your content. Also site navigation should be easy so that user can easily and effectively know what to expect on corresponding pages. If your site is huge, make sure that you have an effective internal linking. The navigational flow from one page to another should be smooth, easy and fast.