Search Engine Optimization is one of the most utilized online marketing strategies. It is favored by most advertisers because of its great and long term benefits. If you want people to find your pages and view your website, use search engine optimization. And if you want to improve your rankings, increase and boost your sales and earn more profits, be sure to use and apply search engine optimization properly.
There is a lot to learn if you want to use SEO in your marketing strategy. But before you set yourself on learning how SEO works, there are some things that you need to know. These are SEO Trivia: Some Amazing Facts about SEO. These are small yet amazing facts which a lot of people do not know that includes even the best SEOs.
1. SEO doesn’t like Cloaking
Cloaking means displaying different contents to spiders and to customers. You display a better content than what you display to customers in an effort to more appealing to search engines. If you are discovered to use cloaking, search engines can ban your site. This is because search engines want real information. They don’t want tailored and artificial information.
2. SEO knows when you are fooling the search engines
SEO is about traffic, rankings and making your site accessible and popular. There are many things that you can do to improve your rankings and that includes deceiving the search engines. You can redirect domains, linking invisible images, including invisible texts, creating doorway pages, doing minor changes to your content just to make search engines see that you update your content and more. Whatever you do to your website, the search engines will know. That is why you should not attempt to fool the search engines or your site could be banned.
3. SEO knows the law
Search engines know the law. Search engines have terms of service that allows them to ban sites that breaks the law. Be careful when copying and stealing contents from other website. When something is posted in the Web, it doesn’t mean that you can do what you like with it. Seek permission or links if you want to use and reprint things that are posted in the Web.
4. SEO hates duplicates
One of the best features of search engine optimization is that it doesn’t tolerate duplicates. Search engines are always in the look for new and fresh information that is why regular updates are very important to get better rankings and maintain it. Search engines hate duplicates because it is not only a waste of space, it doesn’t also give valuable and good information. Do not copy from other websites because search engines can get your site banned.
5. SEO is about customers
SEO is about customers. You use SEO in order to help customers find your site. You use SEO in order to attract more customers and make them satisfied. Search engines are made for only one purpose, and that is to help customers find the things they need in the Web. SEO is also about the convenience of customers.
6. SEO is a continuous process
In order to rank high and maintain that rank, make SEO as a continuous process. Rankings fluctuate. There are days that you top the ranks and there are also days where you drop. In order to maintain your high rankings, make sure that you constantly update your site and provide new, fresh and unique information. SEO never stops. It continually moves because you are marketing your business.
7. SEO is slow but it always wins
Advertising through SEO will not give overnight success. SEO is a slow process. It takes months before you will realize your efforts. But though slow, SEO still beats all of the other marketing methods.